The Virginia Woolf Conference is an annual conference hosted by a different college each year. For the 31st conference hosted by Lamar University, the task was to create an identity which would reflect Virginia Woolf’s work and call attention to it. The design takes inspiration by Woolf’s use of shifting perspectives and psychological revelations where she would give the most of insignificant things a deeper meaning. The project contains posters, digital ads, and merch.
The Rorschach test design was done in photoshop with a custom ink brush made from scanning different ink blotches. The blotches were given different values to give the design a sense of depth. To match the shape of the ink bolts, a large sheet of drawing paper was sprayed with alcohol at random and then set on fire. By doing this, it gave the paper a burnt organic shape at the center of it. Then it was photographed and inserted into photoshop where the orange tones were saturated to increase the look of the burns and add a more dynamic color palett
